กค Start-up and expansion
Binocularschina.com was started in 1998 as an online wholesale
distribution center for the binoculars and telescopes
made in China. We differentiate ourselves in two ways
of thinking:
1) We first find out the most experience
staff, let them look for the best binoculars and telescopes
manufactured all over the established optical factories
in China, and then we choose the binoculars and telescopes
models that are the most cost-effective.
Result: it has been proved that all
the binoculars, telescopes, monocular and spotting
scopes listed in our catalogue are competitive winner-products
in the markets all around the world.
2) We should pay more attention to the
small business, even the home-based business for they're
more adapted to specific niche markets, and due to the
less levels of distribution and lower operation cost,
they sell directly to the consumers at much lower price.
Working with them, we can "fight our way out of
the heavy encirclement of big guys".
Result: Small business or even home-based
business that are working with us have been expanding
rapidly. We will be happy to
continue to grow up with them.
As we move on, we find
we are facing up with the new challenges:
1) We must keep up with the ever larger
order from our fast-growing customers in terms of the
delivery time and quality consistency ;
2) Our product lines must be upgraded to be better adapted
to the optical market trends;
3) We must lower down our prices further and become
more competitive.
All of these boils down to one fact:
we need our factory where we can produce more quality
binoculars and telescopes in a timely manner, offer
them to our customers at better prices, and develop
the new binoculars and telescopes models that meet the
specific interests of different niche markets.
กค Put money into the factories
We
began to put money into the factories which manufactures
the products for us. So far, we've been able to
control or partly own 2
factories which specialize in different stages of
binoculars production ranging from optical glasses processing, coating, mechanical
fittings processing, tooling, assembling and packaging.
These factories are all based in
Kunming, Yunnan
Province in the southwest of China. Kunming is China's
production and export base for binoculars, telescopes
and other optical instruments. There are a number of
state-owned factories in Kunming which used to only
produce for military use. After transition to market
economy, a lot of experienced engineers and sales staff
just leave these state-owned factories and start their
own private optical instruments factories.,
These privately-owned factories inherit all the asset of state-owned factories:
the rich experiences in optics industry for more than
40 years, rigid quality control system, highly-skilled
low-cost human resources, and all the used-to-be-only-for-army
binoculars models-now totally oriented for civilian
market.
กค What we believe
We offer very cost-effective
binoculars and we do business with our customers in a
friendly way. For these two reasons, we outlast many
competitors.
One principle by which we develop and carry the
binoculars is value and affordable. We don't manufacture
or carry very low price "junk" binoculars as they have
little value to customers. On the other hand, we don't
believe very high price products which have low cost
performance.
We're good at working with our customers in a friendly
way and some of our customers have been doing business
with us for more than 10 years. Among us, we even
develop an authentic friendship. In bad times, we do try
to help each other.
We have outlived many others and we have great
confidence in going on doing business in the next 10
years - no matter whatever ups and downs there will be
in the future.
Update:
Our web site
http://www.binocularschina.com/ has been
running since 1998. However, it can't adapt to
our needs to update it frequently anymore. And,
we find it actually takes less efforts to build
a new site
chinesebinoculars.com than to modify it.
At the same time, we'll not
update binocularschina.com anymore. To get the
latest info about our products and us, please
visit
chinesebinoculars.com. The
binocularschina.com will still be running for a
while. After it gains the popularity later,
chinesebinoculars.com will replace
binocularschina.com completely.